Magic is above all a highly creative industry. The whole key to a good performance is great creativity – the filed of magic has some truly creative thinkers.
Also the creativity is not just in producing the effect, but in creating the performance. Seeing 2 magicians perform the same effect will really be a totally different experience. You might get a box of magic tricks for a Christmas present which are fun to do, but don’t necessarily amaze people, however when you see an experienced magician perform the same effect, it can become truly mind blowing.
Performance is probably more important in many ways than the actual effect itself, which is why if you ever book a magician, you want to book the best – so book Tom MacKay!